AddChai
Creative
Studio
Content, with some positivi-tea
Content, with some positivi-tea
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Bad-Idea game
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Bad-Idea Game

Nobody likes bad idea monsters.

Help us defeat this evil creature and vanquish bad ideas once and for all

LEADERBOARD

Current Leaderboard
1.
asdfasdfasdfasdfasdfasdfasdfasdfasdf
12:30
2.
Hiren Kangad
12:30
3.
Hiren Kangad
12:30
4.
Hiren Kangad
12:30
5.
Hiren Kangad
12:30
6.
Hiren Kangad
12:30
7.
Hiren Kangad
12:30
8.
Hiren Kangad
12:30
9.
Hiren Kangad
12:30
10.
Hiren Kangad
12:30
11.
Hiren Kangad
12:30
12.
Hiren Kangad
12:30
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Hiren Kangad
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14.
Hiren Kangad
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Hiren Kangad
12:30
Recycle Bin
Bad Jokes.xlsx
Bad Jokes
Is your bad joke worse than these?
Submit Your Bad Joke

What do you call a coffee that affects your memory?

Affogato

Kedawg

What is a hovercraft's favourite song?

Hover karenge, hover karenge, hover karenge

Kedawg

How do hyderabadis forgive?

They let baigans be baigans

Kedawg

How do two peas in a pod communicate?

They mutter to each other

Kedawg

Why was the bottle gourd smiling?

It was Lauki excited

Kedawg

What do you call a meeting of drug dealers?

Coke Sabha

Kedawg
Services

Brand Solutions 

Creative Strategy

Video Production

AI + Generative Content

Documentary Films

IPs & Original Content  

Post Production 

Animation

Social Comms + Campaigns 

Curated Events

Creative Consulting

We are your cup of tea!
If you couldn’t already tell from our straightforward website, we recently graduated from typewriters to these new fangled things called computers. Send us a fax and we’ll get back to you with a complete content strategy and execution plan.

Full-Service Production

We gave you the idea, now what?
Honestly, from concept to execution, our services are end-to-end, we’re serious. Just say 'I want to create some content' and call us. We’ll figure it out for you. We’re in the service business; our job is to ensure you get an appraisal for all your hard work. So let’s go get you that raise! Oh, we’re seasoned producers. Should have mentioned that earlier.

Content Amplification

Making it Memorable, Making it Spread.
Great content deserves eyeballs. We help strategize how to get your message seen and shared, turning brilliant ideas into viral sensations. Because what's success if no one sees it?
Work
Our first project as a brand new company 

THE GIRL EFFECT (GLOBAL) & THE KERING FOUNDATION

What started as a one-line brief - “we want to showcase the Girl Effect”, led to a journey across India filming with three powerful women who have overcome incredible odds and are now championing the rights of girls in their community. 

The film was conceptualised and executed by the AddChai team. It was made for the Kering Foundation and Girl Effect for a fundraiser they were conducting in New York. 

The film has helped raise money and awareness for both foundations and was even shared by SALMA HAYEK.
Political Ads

NCP (Sharad Pawar + Supriya Sule)

We were tasked with conceptualising and executing all ads for the Maharashtra elections 2024. This included a total of 6 TVCs, 20 Digital Ads, and 3 Songs + edits. The campaign was entirely done in Marathi.

Over one month, we were tasked with coming up with bite sized effective ads that the party could use in their campaign.

From concept to execution, ads were turned around in 3-4 days cycles, spread over the month.
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About AddChai
Why the name?
Version 2.22
2025-2026
AddChai Creative Studio
The 'Add' is a plus sign,
it stands for positive
the chai is well, tea
Put them together and you have insight into the philosophy we strive to embody-
positivi-tea!
Strategic Partners
Branding & Strategy Partners
Artist Management & Culture Curating Partner
Full Service Production Partner
Full Service Post-Production Partner
Collaborators

Kedar Jaidev

Founder, Creative Head
[LINK]
Kedar doesn’t like writing about himself in the third person... even though he’s currently doing it. As a creative producer, I have conceptualised and produced content for various brands, artists and birds for over 15 years. As founder of AddChai Creative Studio, I am looking to do all the things that creative agencies say they’ll do - break through the clutter, re-energise your brands, and place your cat as chief meowing officer on your website and send you a bill for creative services. Want to have a bit of fun making great content? Kedar is your go to person. (Geez again with the third person)

Sangeetha Maliakal

Client Relations Director
[LINK]
Sangeetha serves only the hottest ‘cutting’ edge campaigns to her clients. She has worked across advertising agencies, production houses and the marketing teams at Levi’s and AB InBev, so there is literally nothing you can throw at her that she hasn’t already seen. Apart from a million dollar paycheck. 

Rohan Mathew

Creative Director
[LINK]
Rohan is a Writer and Creative Director and has conceptualised campaigns for brands across a wide range of categories because capitalism is relentless, and products & experiences need to be sold. He has worked at agencies like Ogilvy, BBH, Leo Burnett and Famous Innovations, Law & Kenneth and now he (I) will work with you.

Hiren Kangad

Creative Technologist
[LINK]
"Hiren is a multi talented human, he merges code, visuals, and can take chaotic elements and weave them into a symphony of beautiful visuals" is what AI returned as a prompt when he asked it to describe what he does. He is excellent with technological solves and is the person that designed this website, so please direct all anger towards him.

Manaswi Mohata

Creative Director
[LINK]
Manaswi Mohata is a writer–director with 12 years of experience across formats, be it advertising, screenplays, lyrics, comedy, and nonfiction. Some of her work includes the Canva Historical Cafe Campaign, Amazon Prime Video Jaggu Dada mode, and Behensplaining for Netflix. Formerly with AIB —  she brings a sharp comic sensibility to her writing. Formerly a literature student — she’s been wielding the em dash long before AI learnt how to spell.